Freedom of Use

This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.

Initially published in 1969, and one of Fuller's most popular works, Operating Manual for Spaceship Earth is a brilliant synthesis of his world view. In this very accessible volume, Fuller investigates the great challenges facing humanity, and the principles for avoiding extinction and "exercising our option to make it."