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Retail Design

Author/EditorMesher L (Author)
Mesher, Lynne (University of Portsmouth, (Author)
ISBN: 9781474289252
Pub Date03/10/2019
BindingPaperback
Pages192
Edition2nd Revised
Dimensions (mm)230(h) * 160(w)
$48.18
excluding shipping
Availability: Available to order but dispatch within 7-10 days
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What is it that attracts the consumer to enter a retail space? How can the interior design of a space affect whether a consumer comes through the door or walks past? Designing retail interiors is a complex process and the aim of the designer is to find ways to entice, excite and enthrall the consumer.

Starting with a brief history of the retail environment, the author covers the spectrum of retail sectors and sites followed by a look at branding and identity. The student is then led through the more detailed aspects of the environment itself including lighting, climate, sound, and ergonomics, ending with the ways that spaces can be organized depending on the sector and the merchandise.

The penultimate chapter covers the details of the physical elements such as the facade, the fixtures and fittings and the final chapter on consumer psychology pulls together the elements of retail design and how they affect consumer behavior. This second edition of Retail Design is fully updated with four new international case studies, end of chapter summaries and exercises for the student, plus the new chapter on consumer psychology. With more diagrams and plans and over 40% new illustrations, the new edition will be an even more valuable resource for any interior design student interested in the retail environment.

What is it that attracts the consumer to enter a retail space? How can the interior design of a space affect whether a consumer comes through the door or walks past? Designing retail interiors is a complex process and the aim of the designer is to find ways to entice, excite and enthrall the consumer.

Starting with a brief history of the retail environment, the author covers the spectrum of retail sectors and sites followed by a look at branding and identity. The student is then led through the more detailed aspects of the environment itself including lighting, climate, sound, and ergonomics, ending with the ways that spaces can be organized depending on the sector and the merchandise.

The penultimate chapter covers the details of the physical elements such as the facade, the fixtures and fittings and the final chapter on consumer psychology pulls together the elements of retail design and how they affect consumer behavior. This second edition of Retail Design is fully updated with four new international case studies, end of chapter summaries and exercises for the student, plus the new chapter on consumer psychology. With more diagrams and plans and over 40% new illustrations, the new edition will be an even more valuable resource for any interior design student interested in the retail environment.

Stephen Anderson and Lynne Mesher both teach at the University of Portsmouth, UK. Stephen is a Senior Lecturer in Interior Architecture & Design, and Lynne is Associate Dean for the Faculty of Creative and Cultural Industries.

Introduction 01 Consumer Behaviour 02 Branding and Identity 03 Retail Sectors and Channels 04 The Retail Environment 05 The Organization of Retail Space 06 Retail Detail Conclusion Bibliography Glossary Index

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